Chrysanthemums, sometimes called mums or chrysanths, are flowering plants of the genus Chrysanthemum in the family Asteraceae. They are native to East Asia and northeastern Europe. Most species originate from East Asia and the center of diversity is in China. Countless horticultural varieties and cultivars exist. In Asia the chrysanthemum signifies life and rebirth, making them great gifts for birthdays and baby showers. ... A white chrysanthemum is a symbol of loyalty and devoted love. In general, chrysanthemums are believed to represent happiness, love, longevity and joy.